In today’s rapidly evolving business landscape, the integration of artificial intelligence (AI) has become more than just a trend — it’s a necessity for staying competitive. From streamlining operations to revolutionizing customer experiences, AI offers a multitude of benefits that can significantly impact a company’s bottom line.

Machine learning is a buzzword that you might have heard a lot lately. But what does it actually mean, and how can it help your business grow?

Marketing Mix Modeling (MMM) is a powerful statistical approach that uses historical data to measure the impact of various marketing activities on a key performance indicator (KPI), such as sales or customer lifetime value (LTV), and then optimizes the allocation of future marketing budgets across channels.